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The North Light

Signals worth
following.

Notes on technology, institutions, markets and the decisions connecting them.

Why Communications Teams Must Keep an Eye on Big Tech’s Internal Policies

Silence Sends a Message (and Not a Good One): What the Pentagon Can Teach Your Company About Crisis Communication

Do You Have a Crisis Protocol You’ve Never Tested?

When Lies Become Strategy: What the EU’s Disinformation Crisis Can Teach Your Company

Beyond Q1: The Trends That Will Reshape Your Business in 2025

4 Black Swan Events That Could Erase Your Company’s Reputation in 2025

The Second Glass Ceiling: When Women’s Careers Come with an Expiry Date

The Trump Brand: When Your Vote Turns Against You

From Chaos to Reinvention: How Work Has Transformed for Good

Wall Street Fears AI—And So Should You