Strategic advice is only valuable when it changes what an organisation can decide and deliver.
We bring senior strategic thinking into the room, then stay close enough to make it operational.
Our work sits across communication, marketing, technology, governance and organisational change. There are three ways to engage us, and most clients start with the roadmap.
Training is part of the work, not a separate product: we train your people in-company, within an active engagement, so that what we build stays with you.
TDR
4 to 10 weeks
Our planning method in twelve steps, from the initial audit to the dashboard that runs the plan. You finish with a goal, a strategic bet, measurable objectives, a scheduled and budgeted action plan and the controls to manage it.
Horizon mapping
8 weeks
For any company, in any sector, that wants to know where new technology could take it. Instead of one plan, a map of viable scenarios built from your current core, with a recommended priority, an activation roadmap and the terms for building it together.
Senior advice
Monthly fee
We act much like an in-house communication and marketing department: implementing and monitoring the roadmap, adjusting against its KPIs, running campaigns and training your team in-company.
Multi-device audience analysis, behavioural segmentation, campaign architecture and evidence-led optimisation.
GDPR assessment, privacy strategy, policy implementation and practical guidance that protects trust as well as compliance.
Useful applications of AI for segmentation, content operations, campaign performance and customer understanding.
Dynamic goal mapping, KPI systems and management dashboards designed around decisions, not vanity metrics.
Roadmaps, operating models and senior support that connect technology investment to organisational reality.
Frameworks, protocols and assurance for responsible technology use, transparent decision-making and stakeholder confidence.
Twelve steps, 4 to 10 weeks depending on scope. The highlighted steps are where the data comes in.
Initial situation, players and resources
Object, scope, time and place
Where you stand
The choice the plan is built on
The rules for style, timing and crisis
Strengths and threats set against each other
What the plan commits to
The variables that show each objective is met
What will be done to reach the objectives
When each action happens
Actions costed against scheduled resources
Control flow, dashboard and plan management
Explore, model, measure, activate. It works in any sector: the weeks stay the same, the scenarios are yours. Each week delivers something you can assess.
Extended briefing, agreements, resources and first objectives.
Political and economic context, stakeholders and the technology available.
Brand, operating culture, benchmarking and the protocols ahead.
Qualitative research and a redesigned value proposition.
Customer journeys and the tensions within them.
What gives, what breaks: KPIs, risk indicators and limit scenarios.
Modelling, governance, comparison matrices, cost and return.
The priority scenario, a first roadmap and the conditions for what comes next.
