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The North Light

DEI Political & Corporate Communications Strategic Leadership & Innovation . March 2, 2025

Midlife Women: The Untapped Talent Pool Companies Can No Longer Ignore

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OpenAI ChatGPT 4.5 Sora Rush

OpenAI ChatGPT 4.5 Sora Rush

AI & Automation Digital Marketing Strategy . March 1, 2025

GPT-4.5 vs GPT-4o: What’s Changing and What Does It Mean for Your Business?

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Corporate Communication Strategic Leadership & Innovation . February 28, 2025

It’s not me, it’s you: Why your employees no longer want your vintage leadership

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AI & Automation Digital Advertising Digital Marketing Strategy . February 26, 2025

Beyond the Hype: What Marketers Need to Know About AI and Machine Learning

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Corporate Communication Strategic Leadership & Innovation . February 26, 2025

Internal Communication or Internal Chaos? How to Fix the Way Your Teams Connect

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A political cartoon depicting the Four Horsemen of the Apocalypse—War, Famine, Pestilence, and Death—riding forward. A fifth horseman, labelled "Misinformation," follows them, responding to the question "And you are...?" in a speech bubble. Social media platform icons are scattered on the ground.

A political cartoon depicting the Four Horsemen of the Apocalypse—War, Famine, Pestilence, and Death—riding forward. A fifth horseman, labelled "Misinformation," follows them, responding to the question "And you are...?" in a speech bubble. Social media platform icons are scattered on the ground.

Corporate Communication Digital Marketing Strategy European Market Trends . February 24, 2025

Disinformation, Digital Marketing, and Business: Lessons from Germany’s 2025 Elections

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Political & Corporate Communications Strategic Leadership & Innovation . February 24, 2025

How Constructive Dissent Can Supercharge Your Team’s Innovation

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Hide the Pain Harold" meme sitting at a desk with a laptop, giving a forced thumbs-up. On the left, bold red text says "The End of This," symbolising the decline of inauthentic corporate marketing.

Hide the Pain Harold" meme sitting at a desk with a laptop, giving a forced thumbs-up. On the left, bold red text says "The End of This," symbolising the decline of inauthentic corporate marketing.

Digital Marketing Strategy Social Media & Reputation . February 23, 2025

Harnessing Employee-Generated Content for Marketing

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Crisis Management Political & Corporate Communications . February 21, 2025

The Responsibility of Digital Platforms in Information Dissemination

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Crisis Management Digital Marketing Strategy Ethics & Tech Policy Political & Corporate Communications Social Media & Reputation . February 20, 2025

The Institutional Consistency Paradox in the Musk-Trump Era

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