Master the plan or embrace chaos. This talk shows you how to build an AI‑powered traffic‑light dashboard that links digital‑marketing goals and real‑time KPIs, mirroring platforms already tracking SEO authority, traffic and brand health with predictive AI KUANTIA ANALYTICS. We’ll unpack quantified crisis protocols (response < 30 min, negative‑mention threshold ≤ 2 %) drawn from Asana’s 2025 playbook Asana and ROI‑backed local cases (+11 NPS points). You’ll get hard numbers on planning costs: €38‑45/h for Spanish IT specialists FREELANCERMAP.COM and the new Kit Consulting vouchers (up to €24 k) plus Kit Digital grants (€25‑29 k) La MoncloaEl País. Extra sections cover green‑AI metrics, automated ESG reporting and the upcoming “Kit Defense” cyber‑resilience track. We close with star tools (Looker + Gemini, KPIboard.ai, CrisisSim360) and a 12‑week action map.