Truth
Advocacy
- Category Communication for advocacy
- Client FESP IFJ
- Start Date 23 January 2021
- Handover 05 March 2023
A Comprehensive Strategy to Uphold Journalism and Foster Global Transparency
Echoes of Truth
Strengthening Press Freedom in the Face of Adversity
In a world where truth is often cloaked in shadows of misinformation and censorship, the imperative to safeguard press freedom has never been more urgent. Our initiative, “Echoes of Truth,” embarks on the critical mission of reinforcing the foundations of courageous and unrestricted journalism, offering a beacon of hope for those committed to reporting the truth under challenging conditions.
Through a meticulously crafted strategy, we pledge to dismantle the barriers impeding free expression and to empower journalists against persecution and aggression. By collaborating with journalists’ unions, building resilient digital platforms, and launching global awareness campaigns, “Echoes of Truth” aims to reshape the media landscape, ensuring that every voice has the power to be heard and every story, the right to be told.
This approach not only reflects POLARIS’s commitment to freedom of expression and support for at-risk journalists but also highlights the significance of sophisticated communication and digital strategies in addressing current challenges in the press and information sector.
- + Dynamic goal mapping
- + Data-driven insights
- + Decision making support
- + Trend management
- + Detection of influencers and opinion leaders
The 2024 Global Risks Report, a collaborative effort by Marsh McLennan and Zurich Insurance Group under the auspices of the World Economic Forum's Global Risks Initiative, highlights disinformation as Europe's primary concern.
Following confirmed suspicions of information warfare, Paris severs its remaining ties with Moscow. Germany issues advisories against the use of Google Maps and TikTok, citing concerns over espionage. The European Union's foreign policy chief, Josep Borrell, has urged the United States to halt arms supplies to Israel, pointing to the significant civilian toll in the ongoing conflict in Gaza.
These developments represent initial responses to emerging global challenges—indirect and admittedly insufficient, but they mark the beginning of a broader acknowledgment and action. Clearly, these are but the first steps in addressing the complexities of the contemporary geopolitical landscape.

