In theory, internal communication should be the glue that holds companies together. In practice, it often turns into a mess of ignored emails, misinterpreted messages, and meetings that should have been an email.

If it feels like messages in your organisation disappear into a black hole, or if each team operates in its own bubble, you are not alone. The rules have changed, and businesses that fail to adapt risk losing efficiency, talent, and even their organisational culture.

At Polaris, we have identified the biggest challenges companies face today in internal communication – and, more importantly, how to solve them before chaos takes over.

1. AI is Here to Stay, but Your Team is Not Ready

Chatbots, automation, virtual assistants – Artificial Intelligence is reshaping internal communication. But, let’s be honest, many employees see AI as a threat or, worse, a system that sends cryptic messages at random hours.

The challenge: Resistance to change and fear of the unknown.
The solution:

• Communicate its purpose clearly. AI is not here to replace people but to improve communication.
• Train your team. Without proper training, AI will be more of a burden than a benefit.

2. Training and Communication are Not Aligned

How many times have you seen a mandatory leadership course that no one applies in real life? The disconnect between internal communication and training is a major problem.

The challenge: Training programmes are often designed without understanding the real needs of employees.
The solution:

• Involve teams in the design of training initiatives.
• Measure effectiveness. If training is just a box-ticking exercise, it is a waste of time.

3. Multigenerational Teams: What Works for Some is Noise for Others

Baby boomers, Gen X, millennials, Gen Z – every generation has its own way of communicating and processing information. What is “efficient” for one group might feel overwhelming for another.

The challenge: Differences in digital skills and communication preferences.
The solution:

• Tailor communication strategies. Not everything should be sent via email, and not everything should be on Slack.
• Encourage cross-generational mentoring. Let experienced employees learn from younger colleagues and vice versa.

4. Internal Communication and Employee Wellbeing: A Missing Link?

Productivity should not come at the expense of employee wellbeing. Poor internal communication can lead to stress, frustration, and disengagement.

The challenge: Too many messages, lack of clarity, and insufficient active listening.
The solution:

• Reduce information overload. Not everything needs to be “urgent.”
• Create confidential communication channels so employees can share concerns without fear of repercussions.

5. Hybrid Work: “Can Someone Share the Context?”

With teams split between remote and in-office work, communication barriers are becoming more evident.

The challenge: Fragmented information and disconnection between teams.
The solution:

• Clear, accessible communication platforms. No, WhatsApp does not count.
• Well-managed hybrid meetings. Do you really need 20 people in a two-hour video call?

Conclusion: Stop Letting Poor Communication Hold Your Company Back

If your team spends more time searching for information than executing ideas, if messages are constantly lost, or if employees avoid internal channels because “they don’t work,” it is time for a change.

Internal communication is not just about corporate newsletters or birthday reminders. It is the driving force behind productivity, culture, and innovation.

What’s the Solution?

At Polaris, we know that internal communication cannot be fixed by sending more emails or adding new tools without a strategy.

We help businesses optimise their communication with practical tactics, well-implemented technology, and systems that actually work.

If you want your teams to communicate better and work more efficiently, let’s talk.