Cultural
VW Shift
- Category Crisis Protocols
- Client IDVW Spain
- Start Date 24 October 2015
- Handover 05 July 2018
Temperance. The cultural transformation preceding the sought-after digital transformation is always a struggle between the past and the future.
C-Level Cultural Overhaul
How to carry out the cultural transformation prior to the digital one of our C-level execs?
In the wake of Dieselgate, where initial denial turned to acceptance and then to transformative action, our role was pivotal in reshaping VW’s corporate culture. We supported the training of leaders, executives, and financial officers in effective communication, often challenging their reluctance to acknowledge the situation. Our strategic guidance helped navigate this complex cultural shift, ensuring a cohesive approach across diverse global locations and mitigating risks to reputation and stakeholder trust. This journey from crisis to cultural reformation highlights the importance of transparent communication and strategic leadership in times of corporate upheaval.
- + Digital skills
- + Comms for Financials
- + Digital ethics protocols
- + Change management, outsider vision
- + C-level crisis map
"Strategische Umsicht"
Professionalism lies in knowing what to do and having the spirit to carry out the planned actions. Working as a strategic agency for the Board also implies knowing when or not to accelerate the dissemination of information.
- SkillsSelective Communication
- Tools@risk Assessment
- Tools@crisis Management
- Skills Cultural Sensitivity
- Skills Continuous Monitoring
- Skills Ethical Integrity
After years of internal training and tensions, the VW Group has gradually shifted its business vision, aligning with the general consensus of overcoming the crisis and transitioning to a digital mobility model. This shift, focusing on services and patents, has breathed new life into the company, leading to a redefinition of executive values, strengthening of protocols, and increased reliance on financial dashboards for result orientation.
Our modest contribution, we believe, was in advocating for training in digital listening skills, responsible AI programming for self-driving cars, and resisting the urge to trivialise content, maintaining a firm belief that every company must have clear ethical protocols alongside reputation crisis management.